The 16th century witnessed the birth of street art. Among the first artists to engage in this form of art were Italian and French painters during the Renaissance period. Since then, the best street artists have continued to amaze us. And it is not difficult to understand how we give respect to their artistry.
The works of a three dimensional pavement artist have a different effect compared to two dimensional works, especially when seen through a camera lens. This is one remarkably challenging type of artwork. It is no wonder that a select few are the only ones to perfect this type of art. Painting three dimensional objections involves the use of different techniques. Some prefer to include squashed and compact elements in their works to achieve an illusion of depth. What is important is they are able to trick the eyes and mind. It is no surprise that advertising agencies have started to work with 3D street painters in their hopes of coming up with effective campaigns.
3D Street Art: How It Works and Its Effectiveness
3D pavement art helps a lot in boosting the effectiveness of advertising campaigns due to its capacity to entertain inform. And this is what the best advertisements should achieve. The best 3D street artist is one who has a knack for entertaining people and sharing information with them.
Consumers can easily grasp the content of 3D pavement paintings at http://www.internationalartprojects.com/index.php/pavement-art. The magic is brought to a different level once you view these works of art through a camera lens. It seems unavoidable for anyone to have "aha" moment when seeing these works. Anyone can appreciate the entertainment value these works have. Through earning the focus of consumers, it becomes easier for brand ambassadors to target messages towards them.
Other Benefits of 3D Street Paintings to Advertising
It is not enough to get customers entertained and informed through artwork; you must also encourage them to interact using the artwork. Viewers seem to be compelled to step into the works of art and have their pictures taken. In most cases, their pictures end up in social networking and social media websites. This is one way of making your ad campaign quite viral. Check out http://www.britannica.com/EBchecked/topic/240670/graffiti to read about graffiti.
It is quite important that you look into 3D pavement art if you are considering media coverage for your PR or advertising campaigns while cutting down costs. Taking pictures of these artworks make them look even more fantastic. Press exposure becomes a given with works like these. These works have found their way to several national newspapers. We even see and hear about them on TV. Through doing your own research, you can learn more about the effective use of this art form in your next advertising campaign.